Welcome to Silicon Beach: L.A.-Born Tech Can Shape Gambling on the Westside by Robert Turner

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Poker revenue at Hollywood Park Casino, located in Inglewood near the Westside of Los Angeles, is surging.

Though the media is focused on the $2.6-billion stadium being built for two NFL franchises (the Los Angeles Rams or the San Diego Chargers) as part of the City of Champions Revitalization Project, there is a new game in town that really can be a game changer for gambling on the Westside of Los Angeles.

Silicon Beach is the name for the Westside of Los Angeles that is home to over 500 tech startup companies. From Google to Snap Inc., the company behind the popular mobile chat app Snapchat, major tech companies have opened offices or are headquartered in the region.

The area includes the cities of Culver City, Playa Vista, Marina Del Rey, Venice Beach and Santa Monica–all just minutes from Hollywood Park Casino.

Billions in venture capital are financing the tech boom, and it looks like the money will continue to flow with the expected Snap Inc. IPO scheduled for Thursday, March 2.

With the company looking to price its upcoming initial public offering at between $14 and $16 a share, Snap could have a market value of more than $22 billion. The company could raise nearly $3.7 billion, according to an article in CNN Money.

This influx of money can transform the region and could have a major impact on the gaming world from Los Angeles to Las Vegas.

The California and Nevada gaming industry and the way it is marketed may look different in the near future because of E-Sports and Internet gaming being developed in Silicon Beach. California gaming laws need to catch up with the new gaming opportunities on the horizon.

Nevada has been working hard on new gaming regulations to allow the new generation of gamers to play and bet legally on games of their choice. There is even some support to changing the gambling age to 18 in Nevada.

This new generation may not find table games or slots entertaining, but they do like games, and one game in particular they love is poker. Poker, along with E-Sports, may be the engine that drives the new gambling economy.

The gambling companies of the future and the businesses that market them may come from Silicon Beach and Southern California in the not-to-distant future.

Industries of the Future

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Thousands of new jobs will be created in social media companies, gaming studios and digital marketing companies like Jukin Media, the global leader in viral video licensing. These companies, though not household names, create and market the content that millions will purchase or view.

It’s time casinos get into digital marketing if they want to reach this new generation of gamers.

The employees who work in these industries range in age from their early 20s to 40s, and many of these tech and gaming employees are locating and working on the Westside of Los Angeles.

Ramy Wahba, Casino Manager of Hollywood Park Casino, recognizes the need to reach out to this new demographic, and he said they are creating a total new experience for the young gamers starting with their tournaments and service. They gave tournament players their own deli for faster service. And that’s just the beginning.

I recently located to the area with my wife who works at a video game company on the Westside. It’s a very special place now, and I forward to this exciting time in the gaming industry.

Robert Turner is a legendary poker player and casino/billiard marketing expert. Robert is most well-known for creating the game of Omaha poker and introducing it to Nevada in 1982 and to California in 1986. He created Legends of Poker for the Bicycle Casino in 1995. He also helped create Live at the Bike, the first live gaming site broadcast on the Internet in 2002.

He has spent over 30 years in casino marketing and player development. He has served as an executive host at the Bicycle Casino and MGM.  He is currently working as a casino consultant.

Robert can be reached at robertturnerpoker@gmail.com for consulting, marketing and coaching. Find Robert on Facebook at https://www.facebook.com/thechipburner and on Twitter @thechipburner. Subscribe to Robert’s blog “Beyond the Numbers” at www.robertturnerpoker.wordpress.com to receive notifications of new posts by email.

 

Pioneering Women in Poker: Phyllis Caro, Part 2

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Last week I wrote about how Phyllis Caro got her start in poker and how she ended up working with her husband at the time, Mike Caro, and founder of the Bicycle Club, George Hardie, to clean up poker in California.

People like myself who have been playing poker since the boom times have no idea how bad it was, especially for the dealers. As a dealer herself at one time, Phyllis can tell you some horror stories, but as she says, it was an accepted part of poker.

Players acted out and blamed the dealers for everything. She says players were not only verbally abusive towards dealers, but physically as well.  My husband Robert Turner described a horrific incident where a player actually got out a lighter and tried to burn a dealer.

It did not happen overnight, but Phyllis was instrumental in helping stop dealer abuse. Players were given warnings and then time out (yes, like children). Poker was changed forever once management took a stance against dealer abuse.

Phyllis continued to rise through the ranks from Dealer Coordinator to Vice President of Casino Operations of the Bicycle Club. In between, she worked tournaments becoming the first female Tournament Director making such innovations as starting the first non-smoking tournaments.

Always an advocate for women in poker, she started the annual Queen of Hearts tournament, which runs to this day; in fact, it was just held this Sunday at the Bike.

As Tournament Director of the Bike, she also ran the second largest tournament in the industry at the time, the Diamond Jim Brady. In 1993, when Phyllis became the Vice President of Casino Operations, she was the first female to hold that position in the industry.

In April 1990, the Bicycle Club was seized by federal authorities making federal government part owner of the most valuable asset ever seized at that time under federal racketeering laws.

The government appointed a trustee named Harry Richard to oversee operations at the Bike. Under the trusteeship, Phyllis fought to keep poker honest. As Phyllis says, “Mike ingrained the fact that all games should be honest.”

In 1995, Phyllis was hired as Casino Manager at Hollywood Park Casino and eventually became Director of Poker Operations where she continued making history.

Phyllis may be retired from poker now, but she will always stand for integrity in poker; she has committed her life to it.

Listen to me and Robert discussing Phyllis’ career on High Roller Radio here: https://youtu.be/bmhuFvCUw38

 

Brian Nadell: A Poker Player’s Poker Player by Patricia Chavira

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Los Angeles-based poker pro Brian Nadell had a great week at the Los Angeles Poker Classic (LAPC). On Monday, January 16, he cashed in Event #4: $350 Pot-Limit Omaha 8 or Better.

Three days later on Thursday, January 19, he made the final table of Event #8: $350 Omaha 8/Stud 8 or Better.

This is no surprise. Nadell has been playing cards since he was a kid, but in his early 20s he would play in a poker game once a week where you could bet up to $3. He says he played every week and never lost.

The first time he stepped into a casino was in August 1987. He was reeling from the loss of his father when a friend asked him to come to the Bicycle Club in Bell Gardens, California.

On that first visit, he played $15/$30 Stud Hi-Low and won $3,300. Gaming Today columnist Robert Turner was responsible for bringing this game to the Bike. Nadell and Turner have been friends ever since.

The First Legends of Poker

 

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Eight years later, Turner created the first Legends of Poker for the Bike in 1995 and made Nadell a Legend of Poker host for the Omaha tournament.

Turner said, “We had an elite group of poker players who were very popular. Nadell was a great host and ambassador for the game of poker because he was such a well-liked individual and a great promoter of the game of Omaha.”

In 1996, Nadell moved back to Las Vegas and played high-limit poker at the Mirage. In Vegas, he found success playing in the WSOP. 1999 was a particularly memorable year.

Nadell at the WSOP

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He placed 13th in the $1,500 Seven-Card Razz, 2nd in the $2,500 Seven Card Stud Hi-Low 8 or Better and 15th in the $1,500 Razz.

He made a dramatic comeback in the Stud event. He was down to one black chip, but went on to capture second place for $85,000. This would become a familiar narrative for Nadell and the WSOP.

Nadell says he has made 11 final tables, and at one time, held the record for making the most final tables at the WSOP without winning a bracelet.

He has made millions playing poker, but he isn’t an ordinary poker player. He ran for U.S. Senate in 2010. He brings passion to everything he does. He is one to watch this year at the World Series of Poker this summer.

Patricia Chavira is a freelance writer specializing in poker. She writes the “Poker Scene” column for Gaming Today. Follow her on Twitter @pinkchippoker.

 

LAPC Underway at Commerce Casino

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The Los Angeles Poker Classic (LAPC) got underway at the Commerce Casino on Friday with Event #1: $175 No-Limit Hold’em. This tournament featured a $100,000 guarantee and drew 1,079 players.

Event #1 Winner Jeffrey “Lee” Peterson took home $16,995 and the Remington trophy. In his winner’s interview, Peterson stated that he is a business owner who plays for entertainment. He took a five-year break from poker and last played in the LAPC’s Main Event last year.

He came back with a vengeance and plans on playing more events this year.

Tournament Director Matt Savage has put together a great schedule this year that should appeal to pros and recreational players alike. This week will feature a mix of events for mixed-game players starting with the $350 Omaha 8 or Better tournament on Monday.

$350 Stud 8 or Better will be held on Wednesday at 1 p.m. Thursday will feature the $350 Omaha 8 or Better/Stud 8 or Better.

This weekend will feature several No-Limit events, including a $1,100 WPT Main Event Mega Satellite that guarantees two $10,000 seats on Saturday, January 21 at 7 p.m.

On Sunday, January 22 at 12 p.m. a $240 No-Limit Hold’em Knockout Big Bounty event will feature a $50,000 guarantee. Also, on Sunday at 5 p.m. a $175 No-Limit Hold’em All in or Fold Bounty carries a $10,000 guarantee.

Beginning the week of Monday, January 23, the schedule will feature several other mixed games, including a $350 H.O.R.S.E. event on Thursday, January 26 at 1 p.m.

On Wednesday, January 25 at 5 p.m. the first flight of the $350 No-Limit Hold’em begins and features a $300,000 guarantee. Additional flights will take place Thursday at 5 p.m. and Friday at 1 p.m. and 5 p.m. and Saturday at noon and 5 p.m.

The rest of the schedule in January and February will feature bigger buy-in events, such as a $570 Big O tournament on Thursday, February 2 at 5 p.m. and a $570 H.O.R.S.E. event on Friday, February 3 at 1 p.m.

An event you don’t see on very many schedules is the $1,100 2-7 Triple Draw. This event will take place on Wednesday, February 8 at 5 p.m.

The $10,000 WPT Championship will begin on Saturday, February 25 at 12 p.m. The series will end with the Championship final table taping on Thursday, March 2 at 4 p.m.

Follow all the action on Twitter @LAPC or at lapcnews.com

Patricia Chavira is a freelance writer specializing in poker. She writes the “Poker Scene” column for Gaming Today. Follow her on Twitter @pinkchippoker.

 

Jerry Stensrud: Making Commerce Casino Great

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Jerry Stensrud

If anyone deserves to be in the Poker Industry Hall of Fame, it’s Jerry Stensrud. During his 25-year tenure at Commerce Casino, Stensrud helped develop Commerce Casino into the largest poker room in the world, a distinction it still holds today.

This is Jerry’s story in his own words.

“I started playing poker at the tender age of 8. When my grandfather would clear the table at family functions, that meant the poker game was on. Once I got a taste for the game I was hooked.

I played in family games until I joined the Coast Guard. My introduction into poker games in the service was a disaster. It kept me broke and on base for quite a while.

I finally asked guy who consistently won what was wrong with my game, and he said without hesitation, “You play bad.” I talked him into being my tutor for a percentage if I won. I finally had beer money!

After the Coast Guard, I moved to Southern California and discovered the city of Gardena. They had six legal poker rooms holding 36 tables each. The only legal games at the time were draw poker low ball and 5-card draw high.

To Catch a Thief

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It was deal yourself, which meant every kind of poker cheat was spread out in these rooms and many times management went along with it. Most players were just lovers of the game–amateurs mixed in with some tough pros.

The pros hated the cheats but never had the power to stop all of it. When I became swing shift manager at the El Dorado Club in the 80s, I never had so much fun in my life playing cat and mouse with the cheats.

One story stands out from around the time we had started to bring in dealers. I had come on shift and surveyed the room as I did every shift. I noticed an unfamiliar face in a 15/30 lowball game.

This player kept his head down trying not to make eye contact. I go to the office and sit on the guy. He’s got the shuffle, the grip, stacking as he brings in discards, but he never moves.

I sit on him for two hours, and he’s an angel. Finally, it dawns on me that he knows I’m in the office, so I leave, order some lunch and eat at an empty table in plain sight.

While I am doing this, the cameras are rolling on him. I leave the food on the table and sneak in the office from another door, rewind the tape and look at his work.

Oh, my God, I don’t have the typical card cheat; I have the Michael Jordan of cheating! It was beautiful to watch and nobody had a clue. He was working alone dealing bottoms and holding out at the same time.

This was like winning an Oscar! So now I go get him. I walk in front of the table, make eye contact, take my right hand and brush my left arm. The thief will acknowledge this and get up from table without problem almost 100% of the time. A guard and I escort him into the office where we get his I.D. and mug shot.

He wants to tell me his problems. He started cheating at cards at the age of 12 in the Bronx and has been doing it his whole life. He has a Cadillac in the parking lot he’s making payments on, two kids in college, a mortgage and a wife who spends big.

He says he is 54 and too old to go legit. This guy had tears in his eyes. I spotted him years later in Laughlin, Nevada working the blackjack pit for the house. I always wondered if he went straight.

Largest Card Room in the World

Commerce Casino

I went back to playing. When the Bicycle Club opened, it had dealers at every table. The known cheats were told they could not play; it was paradise. I was living the good life when I got a call from the Commerce Casino. My name had come up to manage the poker section.

After much arm twisting, I took the job. Little did I know what I was getting into.

The owners came from other businesses and had hired a bunch of the old Gardena crooks to run the place They were pals with the cheats. The owners were honest but just didn’t know who they had hired, so I became the new sheriff in town come to clean up Dodge.

Commerce became the largest poker room in the world, and I doubt that anyone will ever be bigger. I put 25 years at Commerce and have so many people to thank that I could fill pages. I retired four years ago, but I’m still playing.”

Jerry has done as much for poker as anyone in the industry. It’s been an honor to know him.

Robert Turner is a legendary poker player and casino/billiard marketing expert. Robert is most well-known for creating the game of Omaha poker and introducing it to Nevada in 1982 and to California in 1986. He created Legends of Poker for the Bicycle Casino in 1995. He also helped create Live at the Bike, the first live gaming site broadcast on the Internet in 2002.

He has spent over 30 years in casino marketing and player development. He has served as an executive host at the Bicycle Casino and MGM.  He is currently working as a casino consultant.

Robert can be reached at robertturnerpoker@gmail.com for consulting, marketing and coaching. Find Robert on Facebook at https://www.facebook.com/thechipburner and on Twitter @thechipburner. Subscribe to Robert’s blog “Beyond the Numbers” at www.robertturnerpoker.wordpress.com to receive notifications of new posts by email.

A Passion for Poker: Meet Hollywood Park Casino’s Ginger Lee by Patricia Chavira

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As I have written about before, women are underrepresented both at the poker tables and on the casino floor, so when I meet a woman who has both played poker and worked in a casino, I know I am talking to a very rare person indeed, and that special woman is Ginger Lee.

Ginger ended up in a card room like many women do—she tagged along with a friend. When she was a college student, she was asked if she would like to go to the Bike. She said yes thinking she was going to a bicycle shop.

Much to her surprise, she ended up at the Bicycle Club in Bell Gardens, California, one of the largest card rooms in the world. Little did she know that fateful decision would change her life.

When she was a waitress at a sushi bar, a customer who worked at Commerce Casino convinced her to apply for a job at the card room. In 1990, she learned to deal and passed her auditioned. She began working as a dealer but realized that to be a better dealer, she had to learn how to play poker, so she began playing after work.

Working With Poker Legends

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Linda Johnson, the First Lady of Poker

Ginger rose through the ranks being promoted to the tournament staff by her mentor Cheri Dokken, Commerce Casino’s tournament director for many years. She also had the privilege of working tournaments with legendary tournament directors Jack McClelland and Matt Savage.

Ginger began playing tournaments herself even meeting her future husband at the L.A. Poker Classic in 1992. She tells a funny story about registering another player for a tournament who never showed up. She didn’t want to be stuck for the buy-in, so she decided to play herself. It was her first No-Limit tournament. She ended up chopping it. Ginger is also a skilled 7-Card Stud player who has cashed in several stud tournaments.

In 2003, she dealt during the first season of the World Poker Tour to such poker luminaries as Phil Ivey and Gus Hansen. But the best part for her was working with her idol Linda Johnson, “The First Lady of Poker.”

After working at Commerce for 25 years, Ginger now works at Hollywood Park Casino as a shift manager with Director of Casino Operations Ramy Wahba. They worked together at Commerce for over 20 years.

Over her career, Ginger has learned that a casino’s success depends on customer service. As she says, “We are here because of the customer; we have to listen.”

With her passion for poker, you can be sure any casino that Ginger Lee works at is a place you want to play.

Patricia Chavira is a freelance writer and social media consultant specializing in poker.  She writes a column called the “Poker Scene” for Gaming Today. Follow her on Twitter @pinkchippoker.

 

 

Hollywood Park Casino’s Grand Opening Celebration by Patricia Chavira

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Hollywood Park Casino’s Grand Opening Celebration kicked off on Friday, October 21 with a red carpet event for dignitaries and poker executives from other casinos.

Ramy Wahba, Director of Casino Operations, and his management team did an outstanding job during all phases of the transition—from the construction phase to grand opening. They have much to be proud of.

Los Angeles now has a poker showplace to rival any in the world, and this weekend Hollywood Park Casino firmly established itself at the top of the list of the best places to play poker in L.A. or anywhere for that matter.

Its proximity to Los Angeles International Airport in addition to being part of the first the part of the first phase of the City of Champions Revitalization Project means Hollywood Park Casino is poised to become the leader in California gaming. Not only is it beautiful, but I predict it will become the best place to play poker in California, if not the country.

As I have written before, the property is simply breathtaking. Designed by San Diego-based JCJ Architecture, the new casino spans 110,000 square feet with 125 gaming tables, a 20,000-square foot simulcast wagering facility with a private bar called the Turf Club and a luxurious high-limit room for Cal Games called the Golden Dragon.

Not only will you be playing in the most beautiful card room in the country, you will most likely find your favorite poker game as Hollywood Park Casino is experimenting with a mix of games that will appeal both to the recreational player and poker pro.

On Friday, you could play $20/$40 Hold’em, $20/$40 PLO and a $6/$12 mix of Big O and E.O. Stud 8 or Better. I have just started playing mixed games, and the $6/$12 is a perfect game to sit in if you are a beginner like me.

$50,000 Celebrity Bounty Tournament

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Robert Turner with Scotty Wayne,  co-founder of Rounders Poker

My husband Gaming Today columnist Robert Turner played the $50,000 Celebrity Bounty Tournament on Saturday, October 22. He said, “The entertainment world came to support Rock the Vote at the Grand Opening of Hollywood Park Casino. The pros had a hard time as some of the celebrities had fun beating up the pros!”

The players chopped the prize pool 18 ways for $2,500 each with actor Peter Mackenzie from black-ish winning the tournament.

Leave all your preconceived notions about the old Hollywood Park Casino at the door. As their tagline says, “Raise your expectations.”

 

Announcing the Poker Industry Hall of Fame

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The poker industry is over a hundred years old, and many individuals have never been recognized for their contributions to the industry. Many pioneers of poker need to be honored, and what better place than the new Poker Industry Hall of Fame.

The time has come for the creation of the Poker Industry Hall of Fame to preserve and honor those individuals that built the game of poker and established a framework for the players to achieve their dreams.

Today poker is accepted around the world, and I want to preserve its past for future generations by honoring those individuals who built and managed poker rooms, brought innovations to the industry or wrote about the game we all love.

Founders of Los Angeles Poker Industry

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George Hardie

When you think of what group of industry leaders who should be inducted into the Poker Industry Hall of Fame, the first ten or so are no brainers. We can start in Los Angeles with the founders of the poker industry:

Russell Miller, original owner of the Normandie Casino in Gardena, California.

George Hardie, founder of the Bicycle Casino in Bell Gardens, which at one time was the largest card club in the world.

George Tumanjan, one of the most loved and respected men in poker history, who  founded the Commerce Casino.

Larry Flynt, defender of the First Amendment, who loved poker so much that he built his own poker club, the Hustler Casino, in Gardena, California.

Visionaries of the Las Vegas Poker Industry

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Bill Boyd

In Las Vegas, you have Benny Binion and his son Jack Binion, the owners of Binion’s Horseshoe Casino in Las Vegas who created the World Series of Poker, the largest and most prestigious poker tournament in the world.

Bill Boyd, the father of Las Vegas poker and legendary poker room manager of the Golden Nugget and the person who gave me my first casino job.

Steve Wynn, the visionary casino owner who took poker to the next level with his love of the game and its players.

Bobby Baldwin, a world-class poker player and gaming industry leader who never forgot the game that launch his career and who ensured poker was always showcased in Steve Wynn’s casinos.

Lyle Berman, the successful businessman who loved poker so much he built a gaming company around it and financed the World Poker Tour.

There are so many other deserving individuals that need to be honored and inducted in the new Poker Industry Hall of Fame:

Industry leaders like John Sutton of the Bicycle Casino and Jerry Stensrud of the Commerce Casino.

Mike Caro, poker teacher and writer.

Phyllis Caro Yazbek, the first female Vice President of Poker Operations.

Linda Johnson, the First Lady of Poker who has dedicated her life to spreading her love of poker all over the world.

So many other people who deserve to be in the first Poker Industry Hall of Fame, such as writers Nolan Dalla and David Sklansky; Bruno Fitoussi, founder of the Aviation Club, who established poker in France; Jim Albrecht, who was the tournament director of the WSOP for over a decade; Doug Dalton, who managed the best poker rooms in the world; and Eric Drache, the first poker executive host.

We can’t forget casino owners Leo Chu, who owned three casinos in Los Angeles, and Haig Kelegian, who owns numerous casinos throughout California. The often-forgotten people of the media would also be honored. June Field, the founder of Card Player magazine; Barry Shulman, current owner of Card Player; the late gaming media pioneer Stan Sludikoff; and Eileen DiRocco, who carried on her husband Chuck DiRocco’s legacy by continuing to publish Gaming Today.

The first Poker Industry Hall of Fame has much work ahead of it to preserve the history of the game of poker and honor those who created it.

I look forward to hearing from people in the poker industry with your input.

Email me at robertturnerpoker@gmail.com. All suggestions greatly appreciated.

Robert Turner is a legendary poker player and billiards/casino marketing expert. Robert is most well-known for introducing the game of Omaha poker to Nevada in 1982 and to California in 1986. He created Legends of Poker for the Bicycle Casino in 1995 and Live at the Bike, the first live gaming site broadcast on the Internet in 2002.

He has over 30 years’ experience in casino marketing and player development. Find Robert on Facebook at https://www.facebook.com/thechipburner and on Twitter @thechipburner. He can be reached at robertturnerpoker@gmail.com for consulting and teaching.

 

Women in Poker: Meet the Gardens Casino’s Carolyn Uzeta by Patricia Chavira

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It’s a fact that women are underrepresented in poker. Whether at the tables or on the casino floor, seeing a woman is still the exception rather than the rule, so when I see a woman in a card room, I am always curious about her journey. This is Carolyn Uzeta’s story.

Carolyn ended up in a card room the same way many other women do: her boyfriend was a poker player. As she says, she was that woman who sat behind her beau listening to bad beat stories and offering support.

At the time, she was in college working as a cocktail waitress. She figured she may as well work at the card room where her boyfriend played, and that’s how she ended up at Hawaiian Gardens casino in 2000 when it was still just a tent, not the showplace it is today.

She worked in various positions in the casino until she ended up at a corporation banker. It was in that job that Carolyn realized she wanted to be a dealer, and knowing how difficult it was to get a dealer position in those days, she practiced until she finally auditioned for a dealer position.

She became a dealer, and now she is the Training and Development Manager at the newly-named Gardens Casino. She has two assistants and a team of trainers who ensure the Gardens Casino has some of the best dealers in the business.

There is an extensive training and continuing education process the dealers are put through from learning about customer service to training them to deal in such a way that a player should never notice any difference from dealer to dealer.

As Carolyn puts it, if a customer has a bad time, not only does the casino lose one player, but that player may tell 20 other people who may never step through the door because of that one negative experience.

And she is right. The poker scene in Los Angeles is a tight community, poker players talk, and word spreads like wildfire.

But dealers talk, too, and it is imperative that poker is a positive experience for all. Dealer abuse should never be tolerated.

Carolyn works hard to ensure her dealers are well-trained; we as players should always show appreciation for a job well done or call the floor if we need a ruling.

In poker as in life, everyone makes mistakes, and everyone deserves respect.

Patricia Chavira is a freelance writer and social media consultant specializing in poker.  She writes a column called the “Poker Scene” for Gaming Today. Follow her on Twitter @pinkchippoker.

 

 

 

The Future of Poker at the New Hollywood Park Casino

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The new Hollywood Park Casino, located just minutes from downtown Los Angeles and Los Angeles International Airport in Inglewood, California, provides a unique gaming experience that embraces the future but also honors its historic past.

Close to Beverly Hills, the beach areas and West Los Angeles, Hollywood Park Casino has always had its fair share of celebrity poker players, but the new casino is a glamorous addition to the Los Angeles poker scene where everyone is treated like a VIP.

Los Angeles now has a Las-Vegas-style casino that is just the first phase of the multi-billion-dollar City of Champions Revitalization Project. The design looks to me like they took the best of the Wynn and Aria to create a gaming experience to rival any casino in the world.

You can bet on horse racing or wine and dine with your friends or significant other while overlooking the action on the swank casino gaming floor. The casino has two race books, one being a very upscale experience specially designed for serious bettors.

The Ram’s $1 Billion Home

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The new Hollywood Park Casino, located just minutes from downtown Los Angeles and Los Angeles International Airport in Inglewood, California, provides a unique gaming experience that embraces the future but also honors its historic past.

Close to Beverly Hills, the beach areas and West Los Angeles, Hollywood Park Casino has always had its fair share of celebrity poker players, but the new casino is a glamorous addition to the Los Angeles poker scene where everyone is treated like a VIP.

Los Angeles now has a Las-Vegas-style casino that is just the first phase of the multi-billion-dollar City of Champions Revitalization Project. The design looks to me like they took the best of the Wynn and Aria to create a gaming experience to rival any casino in the world.

You can bet on horse racing or wine and dine with your friends or significant other while overlooking the action on the swank casino gaming floor. The casino has two race books, one being a very upscale experience specially designed for serious bettors.

In 2019 the Los Angeles Rams will play in a new $1.86-billion stadium being constructed next door, making it the most expensive stadium in the world. The Super Bowl is scheduled to be played in this spectacular setting in 2022.

The development also includes a man-made five-acre lake called Lake Park which will be surrounded by high-end residential areas, hotels plus retail establishments that will keep the excitement on going well into the next decade.

All of this new development is adjacent to the newly-remodeled Forum, which already features world-class concerts and events nightly making the Hollywood Park area a must-see destination.

Can you imagine a weekend with three concert venues all attracting 100,000 concert goers between the Forum and the other planned concert facilities? This is a poker player’s dream come true.

Players follow the action and the money. In Southern California all roads lead to Hollywood Park Casino.

According to Forbes, the value of the Los Angeles Rams increased from $1.4 billion to $2.9 billion since their return to Los Angeles. The money will be flowing into this area in the near future.

The New Hollywood Park Casino Welcomes You

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This is the future of Hollywood Park Casino. Frankly, I don’t think 125 gaming tables featuring Blackjack, Poker and Baccarat can handle that much action. I could easily see this casino double in size in a few years.

That’s a nice problem to have.

I remember a very different poker scene in Los Angeles when I arrived over 30 years ago.

I first started my career in poker management in Gardena. I managed four of the six card rooms in the area. These rooms were nothing like the card rooms of today; these rooms were full of smoke and shady characters who would deal the cards themselves.

There were no professional dealers at this time, and some players could deal much better than others (if you know what I mean).

This little city on the westside of town became the poker capital of the world. This was before the Bicycle Club and Commerce Casino became the biggest card rooms in the world moving the poker universe east.

Never in my wildest dreams could I have imagined that thirty years later I would see the westside become the place to play poker again.

Come see the future of poker at Hollywood Park Casino. You won’t want to play anywhere else.

 

 

Robert Turner is a legendary poker player and casino/billiard marketing expert. Robert is most well-known for creating the game of Omaha poker and introducing it to Nevada in 1982 and to California in 1986. He created Legends of Poker for the Bicycle Casino in 1995. He also helped create Live at the Bike, the first live gaming site broadcast on the Internet in 2002.

He has spent over 30 years in casino marketing and player development. He has served as an executive host at the Bicycle Casino and MGM.  He is currently working as a casino consultant.

Robert can be reached at robertturnerpoker@gmail.com for consulting, marketing and coaching. Find Robert on Facebook at https://www.facebook.com/thechipburner and on Twitter @thechipburner. Subscribe to Robert’s blog “Beyond the Numbers” at www.robertturnerpoker.wordpress.com to receive notifications of new posts by email.